Footprint Score
One number for how dominant you are in your market, and the share you have left to win.
A Footprint Report shows painting company owners which neighborhoods you already own, which ones you should own next, and what each one is worth. Built for owners deciding where the next marketing dollar goes.
For residential painting companies doing roughly $3M to $30M. Built inside one.
A single direct mail drop can run $10,000, before one door is knocked or one call is booked. The expensive part isn't growing. It's not knowing where to grow. Most painting companies have never mapped where they already win, so they spend to open a new part of town while the bigger opportunity sits in neighborhoods they already serve.
Each number is the revenue you could still win in a neighborhood you already reach. A Footprint Report finds yours.
Most growth plans answer none of these with numbers. The Footprint Report answers all six, in plain language, for your actual market.
Every neighborhood gets a Footprint Score for how much opportunity it holds, and a Presence Score for how well you already cover it.
The gap between them is the part most owners never see: high score, low presence is a market that should be yours but isn't yet.
An income overlay and a heat map tell you who can afford you. They never tell you where you can actually win. GrowFootprint scores every neighborhood across fourteen factors, grouped into five questions, and weighs them against your own job history. It's built for painting on purpose, because siding age and substrate decide more here than income ever will.
Exterior substrate comes first. Wood and aging fiber cement are where the real work is, and we read it street by street from map imagery instead of guessing. Ability to pay counts too, but under substrate. A high-income street of new stucco is a worse target than a middle-income street of tired cedar.
Forever-home pull. Homes on parkways, lakes, rivers, and golf courses don't get bought by accident. People keep them, and keep them looking good. Neighborhood pride. Active associations, a historic home tour, a name that carries weight in search. Proud neighborhoods talk, refer, and repaint.
Revenue per carrier route, so you see where dollars have actually become jobs. Full job history, not just this year. Work in production right now, because fresh yard signs and recent reviews pull the next job in. Investment per ZIP, which surfaces the areas you've quietly underfunded for years. And customer satisfaction by ZIP. A neighborhood with unhappy past clients is hard to grow, and very low satisfaction gets fixed before you spend to go deeper.
Messaging alignment. Generic copy sent into a historic neighborhood scores lower and responds worse. Past creative, so we know what has already run there and whether it fit. And your edge, your niche mapped against the local competitors. Professional isn't an edge. The report names the one you can own here.
Competitor saturation, mapped from Google Business listings across a five-mile radius so you see the overlap and the gaps. And online visibility, the organic and AI search rankings you can realistically win in that neighborhood.
Raw signal is worthless without a decision. The report distills all of it into three things you can act on, prepared by hand for your market and read in twenty minutes.
One number for how dominant you are in your market, and the share you have left to win.
Every neighborhood ranked: where to invest, where to defend, where to leave alone.
Your top three targets, the spend to win each, and the revenue to expect in twelve months.
I'm Caleb Svendsgaard. For the last four years I've run marketing at Paris Painting, a residential painting company in Minneapolis. We grew from $8M to $19M+ in that time, with marketing spend held at or under 7.5% of revenue every year.
I built GrowFootprint because I needed it and couldn't buy it. Every tool I tried looked at one thing: a list, a heat map, an income overlay. Real opportunity is never one number. For a painter it's substrate, house pride, your own job history, a competitor's weak spot, and whether your message fits the street. Fourteen factors in all, weighed against where you already show up. This isn't an agency and it isn't another channel to buy. It's the map that tells you where to point the budget you already have, whether your own team runs it or someone else does.
An agency runs channels for you month after month: ads, SEO, mailers. This sits upstream of all of that. It's a one-time report that tells you which neighborhoods are worth winning, so whoever runs your marketing, your team or an agency, points the budget at the right streets. No retainer, nothing recurring.
Right now, yes. The model was built inside a painting company, and substrate and siding age carry more weight here than in most trades. If you paint and do exteriors, it fits.
Your past job addresses and your service area. The more job history you share, the sharper the scoring. We confirm exactly what we need before we start.
Yes. Every report is built for your market, not pulled from a template. That's why it takes up to 30 days.
Normal. Addresses in a spreadsheet are enough to start. We work with what you have and tell you if anything's missing.
It's used only to build your report and never shared or sold. Say the word and we delete it when the report ships.
After we confirm scope, before the build begins. $2,500 at the launch price. No retainer and nothing recurring.
The report comes first, it's what tells you where to spend. Once you have it, building the campaigns to win those neighborhoods (direct mail, flyers, messaging) is a separate engagement we scope on its own. Different work, different quote.
Tell us your market and a little about your company. We review it, confirm scope, and start the build.